雅思大作文范文：人们到底需不需要广告

如果一个产品好或者人们需要它时，人们就会去买它。因此，广告是不需要的，它只是一种娱乐方式。今天聚培训小编就给大家介绍下雅思大作文范文：人们到底需不需要广告。

　　——本题来源雅思写作真题task2 2009-4-18 题目+思路+范文

　　题目：

If a product is good or it meets people needs, people will buy it. So advertising is unnecessary and no more than an entertainment To what extent do you agree or disagree？

如果一个产品好或者人们需要它时，人们就会去买它。因此，广告是不需要的，它只是一种娱乐方式。你在多大程度上同意或者不同意这个观点？

　　9分：

　　1. 娱乐功能：在指导人们购物上，广告的作用正在衰退。举例，人们更喜欢通过互联网的帖子和测评信息来选择商品。

　　2. 销售功能：广告帮助人们有效地了解和对比产品。举例，通过广告中对于相关产品的参数，功能，和总体性能的描述，客户能了解到该产品的特点和价值，并对于产品的好坏做出判断。

　　3. 刺激销售：广告能勾起观众的购买欲。举例，一个精美的广告往往能让用户重复购买他们不需要的东西，如奢侈品广告。

　　What is the root function of an advertisement in media？ Some people believe it is just for entertaining viewers and it has nothing to do with products selling. Personally, I hold an opposed view that advertising is still the main way of stimulating the consumption of common goods, and my reasons will be explored as below.

　　Admittedly, Advertisements today have less influence on the public to purchase commodities, because now there are diverse information accesses to understand a product. For example, on an age of Internet, people with desires of purchasing goods, especially the youngsters, prefer reading the professional articles of forums or assessment websites collecting comments and feedbacks from consumers, or listening to the advices from the face-to-face communication with friends and peers. In their eyes, the description of a certain product on an advertisement is unpractical, unobjective and unconvincing. Therefore, advertisements—such as posters in billboards and Videos in TV screens—are viewed as the amusement by which the audience’s stress and worries in minds can be relieved.

　　However, I strongly believe this assertion underestimate advertisement functions in day-to-day life. Firstly, by what way can a customer be sure of whether a product is really good or needed？ The answer is definitely the advertisement. For example, today cell phones of different bands have a high similarity in their appearances and shapes, and it is a big challenge for customers to pick put the right one. So there is a necessity for adverting, which can clearly presents the inner components, parameters and unique features of a cell phone. By reading the detailed information, customers can easily distinguish one product from others, and make a proper judgment of which one is the best or most satisfying for them.

　　The second reason against this assertion is that advertisements can encourage viewers to buy items they do not need. For example, typical slogans on advertisements like “special discount”, “limited time offer” and “buy one get one free”, are overwhelming temptations. They manipulate brains of customers, driving them to purchase these bargains, with no concern of whether the products are really essential or not.

　　All in all, this assertion is basically problematic. Although the influence of advertisements is declining, they are still irreplaceable, in terms of their great contributions on instructing people to compare and select high-quality products, as well as sparking the desire of customers to do more shopping.

　　6.5分:

　　首段：一些消费者把广告当作购物向导，另一些消费者把广告当作误导。

　　观点：

　　1、广告既有帮助又有坏处。考虑到广告的数量，广告的问题就不能简单而论，而应该按实际情况来定。

　　2、广告能帮助我们发现商品的最主要的功能或属性。

　　3、广告的欺诈性使得广告的可信度下降，甚至可能播报假的产品。所以，我们要把广告当作购买的借鉴而不能偏听偏信。

　　结论：不能对广告偏听偏信，要仔细鉴别产品的真实性而不是尽信广告。

　　In the contemporary world, a variety of museums are sprouting up all over the world, of course which appear in China, for the reason of the museums’ development and increase, the goal for visiting museums are different from before we went there. Some people regard that museums should be enjoyable places to entertain people such as the sea museum or others which tend to attract children, however, others believe, the purpose of museums is still to educate rather than entertain people. What’s more, in fact, basically, there are museums built for public citizens to inspire patriotism instead of a recreational place. Frankly speaking, I am more in favor of the latter viewpoint, building museums plays a key role in inspiration and education to public citizens.

　　Generally speaking, museums is the symbol of national gorgeous history, which represent the nation’s promising future, to some extent, visiting museums could cultivate our enthusiasm, for our country dramatically, especially during the children’s education period, we can see that teachers constantly lead the pupils to these museums to learn from the nation’s past experience. In this day and age, different types of museums are established in different fields such as aviation airplane musems, famous historians museums, art works museums, which exhibit different processional fields and knowledge to public, through visiting these museums, people especially the students could get better hang of different areas, which is beneficial for them to know the society status in order that they could find a suitable field to work hard. Finally, museums is distinguished form other office buildings and recreational places, because that not only museum is a form of architecture, but is regarded as educational resources.

　　Admittedly, among present museums, there are simply a couple of museums built for amusing children such as the sea museum as I referred to, although this kind of museum could be regarded as a entertaining place for children, to a large extent, parents prefer to educating their child and enabling them to know much more about the sea through visiting these museums. Therefore, as for me, even though there are some museums where people could be relax as a leisure place, but essentially, I still believe the founder just tend to provide more significant information through the way of recreation.

　　All in all, I f all the museums not only educate visitors as a learning resource, but could they attract people as a amusing activity, these museums could play more vital role in promoting national development.

　　6.5分:

　　首段：报纸在人的生活中发挥着不可或缺的作用，不只是娱乐首段而已。

　　观点：

　　1、购买的物品由公众自己的品味决定，广告仅是辅助引导的作用。

　　2、广告在现代生活中作为娱乐消遣和节目间的休息，并且教会我们一些东西。

　　3、广告及时告诉我们最新产品的信息，同时通过展示和对比告诉我们产品的差异和独特之处。

　　结论：广告不仅是娱乐消遣，更是生活不可获取的东西。帮助消费者用更少的时间了解高质量的经济产品。

　　Advertisements, in various fields, are sprouting up in the screen at present. Some individuals ignore the influence the advertisements have on their shopping decision. I concede advertising plays an indispensible role in folks' life, not only a type of amusement.

　　Frankly, it is determined by consumers' taste that which products they would like to purchase. In terms of loads of consumers' goods in the shopping shelves, a majority of folks, undoubtedly, turn to be more objective and balanced. That is to say, it is a prevalent tendency that the customers prefer the high-quality and more economical items, instead of being addicted to the advertisements.

　　However, advertisements should not be thrown away from our daily life. Obviously, the advertising industry produces a wealthy of touching, original and stimulating advertisements for us. They function as an entertaining show and a funny break among the TV series or other programs. Additionally, another type of advertisements can teach us some educational lessons, such as keeping away from smoking, giving seats to the need, etc. That is public advertising which contributes to a more harmonious and stable society.

　　Apart from that, advertising is a real necessity during shopping. To begin with, it is advertisements on TV, Internet and the print media that update masses of product information instantly for us. Without this up-to-the-minute information, the folks could not bring the up-to-date products to their day-to-day life, let alone the pleasure and convenience the new items would offer. Secondly, consumers facing the similar products, advertising provides a wide range of options. As long as the customers make comparisons in certain items, such as the price, color, quality, manufacturers, etc. through the advertisements, they must be able to make the best alternative.

　　In conclusion, not only is advertising regarded as a type of entertainment, but it is practically essential in our life. Only with the help of advertising, can the folks consume less time and choose the high-caliber and more economical products.

　　5.5分:

　　首段：广告和销售有很大联系。

　　观点：

　　1、广告激发人们的购买欲望，同时促进市场竞争和销售，推动经济发展。

　　2、人们对于自己要购买的物品十分明确，不会受到广告的诱导或误导。

　　结论：广告对于销售有非常积极的影响，主要因素在于商品的质量和设计。

　　Today, people live in an informative society surrounding by intensively-products. A debated issue is whether we should take out advertisements to promote products in the modern economy or not. In this essay, I intend to argue the relationship between advertising and sales.

　　First of all, advertisements provide information. Information is essential to the modern economy, because it brings those who have products or services connect with their targets. Indeed, advertisements are the most efficient means of such communication and help to keep the market’s competition. Moreover,advertisements not only simply convey messages about products that we want to buy, but also arouse the desires to buy new products. In other words, advertisements have a powerful function in stimulating people’s desire to buy, and then boosting the sales of products.

　　Equally importantly, though, the characters of a product whether come meet with consumer’s demand. One particularly good example of this is the best-selling smart phone— iPhone. However, before emerging in the market, Apple kept strictly secret about this product, not to mention any advertisements. It shows that, in another way, consumers have strong and personal mind about what they want to buy. The modern-day consumers are getting immune to the charming and well-filmed images and exaggerated claims made in a majority of advertisements.

　　By way of conclusion, I think adversiting has a positive impact on the sales of products, while the dominant factor is the products’ quality and design.

　　5.5分:

　　首段：无论多么好的产品在商品经济时代都需要靠广告销售商品。

　　观点：

　　1、现在市场上的高质量商品如此多，以至于不通过广告很难区分商品之间的差异和优势。

　　2、广告更好地帮助商品定价，诱导消费者购买商品。

　　3、市场竞争激烈，竞争者靠广告占领各自的市场。

　　结论：广告帮助产品销售，使商品有更多机会为消费者所知，并且有助于促销。

　　Selling goods became a big challenge for entrepreneurs.To days world is all about show business,if you do not advertise your product then its chance of selling is slim.Product genuineness would be revealed by advertising.I don't agree with statement,even though goods is of highest quality it needs to be shown to public before it would sold

　　Impressing customers is became big challenge,due to surplus product in market public has wide varieties of product to choose.Many of these goods are of high quality,however with out proper advertising it is difficult to show their availability and advantages.Hence commercial glorification is an imperative part of goods selling.

　　Further more,advertising acts as a window to select right product at right price.Commercialization is an integral part of business.Even movies are promoted months before they release .Trailers tempt and motivate viewers to rush when it releases.Despite of product quality it is important to show product glimpse before it arrives at market.Good adds creates curiosity in customers and force them to buy it.

　　Nevertheless,good product need no advertising.It will sell by its name,there are many companies that are standing tall with out any glamorization,for instance,Sony,Toyota,etc.However due to high demand in publicity these renowned companies are battling to stay in their position.

　　To conclude,advertising is very important to sell a product,despite its good quality.Enormous variety of goods available but only the advertised products have more chance to consumed by public.However a few companies that are established long ago they need less promotion,still they have to indulge in promoting.

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