雅思大作文范文：广告是否促进了消费而不是质量的提高

广告通常促使消费者购买大量商品或服务，而不是促进商品或服务质量的提高。你对此有何看法，今天聚培训小编就给大家介绍下雅思大作文范文：广告是否促进了消费而不是质量的提高。

　　——本题来源雅思写作真题task2 2012-7-7 题目+思路+范文

　　题目：

Advertising usually encourages consumers to buy a product or service in quantity rather than promoting its quality.To what extent do you agree or disagree with the following statement？ Give reasons for your answer and include any examples from your own knowledge or experience.

广告通常促使消费者购买大量商品或服务，而不是促进商品或服务质量的提高。在多大程度上你同意或不同这个观点？

　　7分：

　　首段:广告的成败取决于产品或服务的好坏，没有好的质量是很难被消费者接受的。

　　观点:

　　1、广告最大的优势就是得到消费者信任，只有广告真是反映好产品的质量才能够获得信任。

　　2、消费者只会对高质量的商品负责，伪劣品经过长期的转化会被淘汰，所以只有产品质量过硬才能够最终生存。

　　尾段：质量重于数量，广告不能左右消费者的想法，停止播放广告是不能节省财富的。

　　While the economy is booming in many countries, the funding for arts has been decreasing. The main reason is that some people overly emphasize social services such as medical care and education, but underestimate the intangible role of the arts as they find it difficult to quantify their benefits.

　　If we were to judge something by its material value, social service surely plays a more direct role in benefiting people’s life than the arts. For example, education empowers people with knowledge and skills that make capable workers. Improving healthcare system leads to better public health and better quality of life. Tackling environmental issues can make the earth a better place for us to live. If the taxpayers’ money is put into the development of infrastructure, living standard would be increased. However, these do not necessarily increase the happiness of people as they are by nature emotionally connected to the world around them. That is to say the quality of life does not solely depend on materialism.

　　Humans are emotional beings and need not only bread to eat but also roses to enjoy. It is the arts that deal with the non-material aspects of life such as passions, values and relationships which significantly influence people’s feelings and judgments. The arts in many various forms have to do with human’s inner feelings and value system which are ultimately central to people’s behaviors. Another important benefit is that the arts inspire people to see their world from a personal point of view which is usually very unique and creative. And creativity and innovation is a crucial quality for an individual to excel in society and make the best of their life. Other values of the arts include relaxation and entertainment, safe way of channeling energy and passion, enhancing understanding between cultures and races.

　　To conclude, the arts are as important as basic social services for humans, although they benefit us in different ways. To maintain a healthy and robust society, governments should offer financial support in all areas of society including the arts.

　　6.5分：

　　首段:广告在商业竞争中越来越重要，尽管广告可能会误导消费者购买不必要的商品，但是也在消费者购买商品时帮助他们更好选择商品或服务。

　　观点:

　　1、广告会通过各种夸张的手段或多样的功能吸引或诱导消费者购买他们不需要的商品。

　　2、当有新产品投入市场时，广告的宣传左右尤其重要和有用。

　　3、广告促进商品市场相似对手间的竞争，并且掩盖很多商品可能存在的弊端。

　　4、广告为消费者提供消费信息，帮助他们决定是否购买该商品。

　　尾段：广告的作用有利有弊，好的方面是广告帮助人们选择商品;坏处是广告的宣传方式可能误导消费者购买不必要的产品。

　　Advertising plays an increasingly significant role in the competitive business world. Practically all sectors of the modern economy utilize the power of advertising in order to attract, to win or even to preserve the pool of their customers, and at the same time keep them away from their competitors. The impact of advertising is so significant that leads too many people to go and buy things that they do not really want or need. Many people do not realize that, although advertising encourages everybody to purchase things they may or may not want or need, by conveying ideas that sometimes are misleading and lead them to take wrong decisions. Still, advertising provides people with a means to assist them during the selection between numerous products and services.

　　Firstly, the purpose of advertising is to differentiate products that may practically be the same. This may lead people to buy products or services they don't actually want or need, using images or ideas that may be attractive but misleading. Advertising has proved to be a very powerful and relatively cheap tool used to highlight the qualities and features of the specific product, even in potentially dangerous cases like cigarettes, alcohol and other products considered by modern societies as undesirable or even dangerous, such as drugs, and so on. For example, various cigarette companies sponsor many sport events, and use this to be promote their products. They more sponsorship they undertake, the more they advertise their products. This results to more people smoking nowadays, because they are influenced by the successful advertising, even though smoking is known to be bad for their health.

　　Advertising is especially important and useful when a new product is launched at the market. This needs extensive and constant advertising to penetrate into a market that is already full of similar products. Another example, which applies particularly in the case of young children, is that of fast food. When a fast food brand launches a new type of potatoes it immediately starts advertising them using TV and all means available, because it knows that young children will want to go and taste them. As a result, this will force the other brands to advertise their own potatoes, because they will worry that this new one will take customers from them. Of course, the fact that fast food is bad for health is not mentioned at all, instead, it became appealing to the public through successful tactics in advertising.

　　However, when advertising is used properly, it gives the opportunity to people to choose correctly, especially for things that are essential in their daily lives. When I say “used properly” I mean when giving details like price, quality, and reliability. This kind of advertising gives the ability to consumers to judge whether a specific product fits them or not.

　　In conclusion, advertising has both a good and a bad aspect. The good one is that it can help people save time and money by giving all required information which will help them to decide if they need a specific product or not. The bad aspect is that when it is used on a wrong way, it influences people to buy things that they don't need, by providing misleading ideas or images, thus making people to make the wrong decisions. Unfortunately, my experience is that advertising is used mainly the wrong way, because there’re too many products that nobody needs, but still they must sale them.

　　6.5分：

　　首段:广告对于人们的购买行为有很大影响，会促使人们批量购买不需要的产品。

　　观点:

　　1、商家可能利用广告给过时产品做促销。

　　2、商家用名人广告代言产品给消费者美好的假象促使消费者购买，以达到盈利的假象。

　　3、好处是，广告能帮助消费者更快且相对便宜的购买产品。

　　尾段：广告的害处大于好处。

　　Advertisements are everywhere: on TV, radio or at large electronic boards at the side of the road. This is so because advertising is a very powerful medium that guides peoples’ decisions. I think that it is true, advertising ‘forces’ people to buy in quantities, not taking into real consideration of the quality of the products they buy.

　　One of the most devious purposes the advertisements are used for is when companies are trying to sell their old stock. They say, for example that when you get two items they give you another one for free. What they hide is that most times the things they sell are outdated – when referring to clothes – or even weathered, when referring to electronics, etc.

　　The real goal of advertisements is to buy things that impress us, not examining whether we need them or not. And this is achieved using videos of beautiful people using the specific item. The message is that you’ll be like them if you use that thing which, of course, is not true. I think one of the most tell-tale examples is the one of beauty products. They say that if you use them you’ll stay young and beautiful forever, when everybody knows that this is a lie. The result of these lies is that women – and men in an increasing number – spent very much money to get things that most probably have no use whatsoever, and companies get really rich.

　　However, there’s a positive aspect in advertising. As we all know, life has speed up in such a way that people have very little time for themselves. Advertisements help people select products fast and relatively cheap. And, if they’re really careful with what they select, on a way that won’t harm their health. This can help consumers become a bit more aware of their needs.

　　Despite the relatively positive note of the last paragraph, I still believe that the way advertisement is used is harmful to the consumers in more than one ways (health, money, time, etc).

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