雅思大作文范文：儿童广告是好还是坏

有很多针对儿童的广告，如零食，玩具和其他产品。父母认为孩子们比较受广告影响，从而产生一定压力；广告商则认为广告本身能够提供大量有用信息。你对此有什么看法。今天聚培训小编就给大家介绍下雅思大作文范文：儿童广告是好还是坏。

　　——本题来源雅思写作真题task2 2016-7-9 题目+思路+范文

　　题目：

There are many advertisements directed at children, such as snacks, toys and other goods. Parents argue that children are under pressure. Advertisers claim that the advertisements provide useful information. Discuss both views and give your own opinion.

有很多针对儿童的广告，如零食，玩具和其他产品。父母认为孩子们比较受广告影响，从而产生一定压力；广告商则认为广告本身能够提供大量有用信息。讨论双边观点并给出你的看法。

本题为彻底的旧题。问题的关键是：儿童广告是好还是坏？父母们认为儿童广告给孩子造成了压力，广告商说儿童广告提供了有用的信息。看起来，双方都有道理，那么，你该持什么观点呢？

此类题目的双方观点不是互相排斥的(mutually exclusive)，因此我们一般可讨论双方的观点，然后来一个中间道路：儿童广告的确给儿童带来了各种压力(主体论述段1)，但也有好处(主体论述段2)，因此，我们应该支持那种既带来好处同时又避免坏处的儿童广告(结论段)。

　　Advertisements aimed at children can be seen everywhere these days: TV, newspapers and magazines, Internet. Many people believe they should be banned because of their negative effects on children. While these advertisements do have some benefits - they are informative at least, I am quite convinced that they are more harmful than beneficial to children.

　　In the first place, in order to attract children, many advertisers tend to overemphasise the "fun side" of their products. More often than not they will promote such products as computer games, dolls, animal parks and so on. I admit these stuff may be important to children, yet too much of them would distract children from their study. Even when they are advertising learning-aid products, the advertisers often claim their products will make children's learning process full of fun. This is really bad because it gives children a false impression that they do not have to put serious efforts into their study. In addition, children advertising is not desirable because it often leads children to buying things that they do not really need. That is why many parents complain that their children do not buy anything but those expensive "famous brands""such as Adidas, Nike and the like.

　　At the same time, children advertising is partly responsible for children being kept away from the reality. Catering to the psychological needs of children, many advertisements describe the world in highly imaginative and unrealistic manners. For instance, when they want to promote their doll weapons, they will describe the world as a place full of bad guys. A child exposed to such advertising may develop a deep sense of hostility to the world. On the other hand, when they want to sell entertainment park tickets to children, they will describe the world as a place full of love and without any danger at all. A child who has been made to believe this kind of advertising will have a hard time when they come across troubles in real life.

　　To conclude, since most chidren advertisements are misleading, they are really harmful to children who are not old enough to tell the difference between imagination and reality. Indeed, these advertisements may provide useful information for children, but these information can be obtained from other more relialbe sources. Therefore, I hold the strong opinion that children advertising be banned.

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　　As children grow to be the target group of advertisement industry, a range of advertisements aimed at them have been produced, which has caused some controversies in the society.

　　Those who advocate the spread of advertising targeted at children deem that these advertisements can provide potential customers with a comprehensive understanding of the products advertised, which can help consumers make well-informed buying decisions. Since television advertisements can present goods in a visual and audio way, this can definitely enhance people’s knowledge of the advertised goods, especially some electronic toys or newly-introduced food.

　　On the other hand, parents are concerned that children are easily attracted by the vivid advertisements from the Internet or television, and because of it, kids will pester their parents to buy the goods advertised. Obviously, children are a group of consumers without the ability to differentiate good from bad and right from wrong. If they are convinced with the benefits of the products from the advertisement, they would not consider the negative aspects or further explore the truth of the advertisement itself.

　　Besides, peer pressure is another point which needs to be mentioned here. The widespread advertising campaign will make the public overwhelmed by these advertisements, which means there will always be some parents and children purchasing the advertised goods, and therefore,some psychological factor of children may urge a part of them to obtain the products even though they may not need the goods.

　　Personally, advertisements themselves contain a lot of information which can be quite useful for consumers. If the advertising industry can be well regulated and children being supervised when they are watching the advertisements, there is no need for parents to worry about the side effects by the widespread advertisements.

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