雅思大作文范文：广告使人们失去了个性

广告使我们失去了个性以及让所有人看上去差不多。你对此有什么看法。今天聚培训小编就给大家介绍下雅思大作文范文：广告使人们失去了个性。

　　题目：

Advertising discourages us from being different individuals by making us want to be and look the same. To what extent do you agree or disagree?

广告使我们失去了个性以及让所有人看上去差不多。在多大程度上你同不同意?

　　相同题目：

　　2015-7-11

Advertising discourages us from being different individuals by making us want to be and look the same. To what extent do you agree or disagree?

广告使我们失去了个性以及让所有人看上去差不多。在多大程度上你同不同意?

　　9分：

　　1. 广告让人们变得个性化。举例，大量的广告标语，如“唯一的”，“特别的”，“最好的”，“不一样的”，都是在暗示人们去购买那些不那么大众化的产品来突出自我。

　　2. 但是，广告的基本功能却是帮助大公司垄断市场。举例，投入巨资打造的闪亮广告能不断巩固那些大品牌在大众中的形象，这吸引了越来越多的人来购买同样的产品。相反，那些小公司却因为缺乏资金做广告而陷入破产边缘。最终，整个市场会被单一品牌垄断。

　　3. 广告的另外一个作用是制造流行趋势，这刺激了人们对同一个时尚进行盲目的购买。举例，在大厂商的广告诱惑之下，很多的人们总是购买同一个著名品牌的衣服，鞋子，包包，这让她们的外表缺乏区别。

　　Nowadays, the overwhelming influence of advertisements on media has made too many controversial social issues. Some people argue that advertisements make the audience have the similar look by driving them to buy products of the same brand. Personally, I fundamentally agree with this assertion, and my reasons will be explored as below.

　　Admittedly, the literal intention of advertisements is to sharpen the concept of individualism. For the purpose of distinguishing brand names, slogans and testimonials in advertisement are always full of very personalized words, including "new", "innovation", "uniqueness", "revolution", "the best", "the only", "the first". It is clear that core values of these words bring people a motivation to change, and a desire to try something distinctive. Consequently, the gap between people can be broadened, because any individual is stimulated by advertisements to express their personalities by buy different items, instead of following common tastes.

　　However, when considering practical effects of advertisements on the society, I strongly believe they play a role of depersonalizing the audience, and the first reason is that commercials are the key tool for big companies to monopolize the market. One hand, many big companies invest billions of dollars annually in making fascinating and prepossessing advertisements to attract the public, which consistently maintains the loyalty of patrons, and cultivate good impressions of potential customers on their brands. On the other hand, small companies have too limited financial ability to afford these costly publicity campaigns, so that their names and influences continue to fade and lose consumer groups. That is to say, advertisements, an expensive privilege only for rich and big companies, help these companies exclusively occupy the market, as well as reducing the diversity of brands. In this situation, people definitely look the same, because they have no other options but buy the same-brand food, clothes and devices produced by a dominating company.

　　Another reason supporting this assertion lies on the fact that exposure to advertisements standardizes thoughts and tastes among audiences, especially in terms of their appearance. A typical example comes from fashion, cosmetic and shampoo commercials which highlight the close-up of images of certain model or celebrity. This is a strong brainwash by implying that images of these actors are common standards of human beauty, and then triggering massive public imitation shows round by round. In too many cases, large groups of hypnotized people, regardless of ages, careers and races, blindly follow and chase so-called iconic figures in an advertisement, mainly through buying and using the same lipstick and perfume, wearing same clothes, watch, ornaments and bag, even copying the same hair style.

　　In conclusion, I believe the main social influence of advertisements is to make people have the similar images apparently. Although slogans of advertisements tend to individualize the audience, the truth is that advertisements not only let big companies rule the market solely, but also manipulate the public’s minds to buy the same things.

　　7.5分：

　　题型没有to what extent，因此不能写成折中式。建议采取Disagree。如今做广告的厂商越来越多，广告的形式也多种多样，从电视广告，平面广告到网络广告，因此广告给消费者提供了更多的选择，因此并没有扼杀个性，相反增加了个性。其次，如今的消费者本身也越来越精明，他们具有辨别好坏的能力，广告并不能完全影响他们的购买决定。Today, many commercial advertisements can be seen everywhere, selling different kinds of products such as cosmetics, toys and clothes. Some people concern that the widespread of advertisements may result in the loss of individuality among people, as they tend to wear the same clothes and use the same makeup. From my perspective, I completely disagree with this viewpoint.

　　Admittedly, people from different walks of life have various consumption views. However, most people would budget their disposable income wisely instead of wasting all in a set of clothes without serious consideration. Therefore, despite the proliferation of the commercial advertisements for the same luxury product, people would still make decisions of buying or not according to their limited income.

　　Also, people are capable of distinguishing whether the clothes in the advertisement suit themselves or not. Being exposed in a sea of advertisements for long, people's immune systems towards advertisements have strengthened. Consequently, fewer people would be swayed by the gorgeous clothes in the advisements as they realize that most clothes on advertisements only suit for models but not for the average.

　　Furthermore, so many different advertisements are provided for people's option that it is fairly difficult to be the same with others. Take clothes for example. There are various styles, ranging from classical to modern, childish to mature, conservative to sexy. Therefore, people still could choose their favorite style to meet their demand.

　　To conclude, due to the multi-choice of advertisement and people's wise budget, people would not lost their individualities under the strong promotion of the same product in the advertisement.

　　7分：

　　观点:

　　1、首先是正面论证，承认广告使人们失去个性，因为广告提供的信息会影响消费者的决策，而且人们都喜欢follow the trend(剑6-1范文中的词汇)。

　　2、然后写另一方面，广告不会让所有人都失去个性，因为人们的购买力不同，可支配收入(disposable income，仍然是剑6-1范文词汇)有限。

　　3、厂家之间的竞争会不断推出个性化的新产品。形成了一个双边论证。

　　尾段：不用担心个人的商业话。

　　As advertising has penetrated into every aspect of our lives, there is a viewpoint that people are losing their individuality because they watch the same advertisements and buy the same goods.

　　In my opinion: advertising undoubtedly affects people’s decision-making in their daily consumption. As most consumers have little professional knowledge about the goods, they tend to believe what they see and hear from the mass media. When a piece of advertisement appears in every comer of our lives: like TV: the internet and the entrance of supermarkets, people are likely to be brainwashed and may lose their own judgment. Moreover it is human nature to follow the trend out of vanity or peer pressure. In this fast-changing world: many people worry that they are out of fashion: which is often taken advantage of by some advertisement designers to boost the sales of their products.

　　However it is not true to come to the conclusion that this world would become the same as a result of advertising campaign. Firstly, people's purchasing power and buying habits depend on their economic conditions, so it is hard to say that only advertising would prompt people to make the final decision. They have to consider other factors and try to allocate their disposable income. Secondly, the competition among manufacturers would motivate them to launch new products that are different from their rivals' and this would contribute to the diversity of commodities. If consumers are faced with multiple choices, many of them would choose the products that best their own individuality.

　　To sum up: advertising would definitely generate various groups who use the same brands and types of products: but there is no need to worry about the loss of diversity in the commercialized world.

　　6分：

　　解题思路：

　　第一段：提出话题，即广告使个人差异模糊

　　第二段：的确如此

　　1 生产商为了销售，鼓励大家购买某种消费品，手段多样，如名人，奢华的生活方式，爱情，荣耀，成功，好运等等，制造潮流趋势是它的最有力表现，如服装，私家车，旅游等等。潮流单一导致个性化的丧失。

　　2 缺少辨别能力的青少年会跟风，成年人也会失去方向当面临成功压力时，生活方式趋于单调。

　　第三段：当然

　　1 少部分有辨别能力的人不会屈从于广告所制造的压力;

　　2 经济状况也会限制一些人的购买力，

　　但是：有辨别力的人毕竟少数，而购买力不足的人其实内心已经被广告所诱惑。

　　第四段：广告的力量非常巨大，这反应了现代社会的人类被物欲所驱使，失去了个人的特色和力量。

　　Advertising has always been a controversial topic in terms of its effect on society. The following discuss is about its impact on personal characteristics, in other words, whether it wipes out individual uniqueness.

　　It is hard to deny that glamorous and tactical advertising has setting various trends in material way of life and some consumers have been following them without self-acknowledging that they are deprived of their self-identity per se. This is so obvious in the small town where I lived. We used to travel by bike, but this tradition has changed nearly overnight in new millennium and nearly every family owns a private car and plans a trip for each long vacation. It can be said that advertising, on top of national economic policy, make a significant contribution to such a uniform lifestyle. Those advertisements for cars are campaigned by enchanting pop stars and celebrities implying a successful and happy life on the condition of purchasing particular merchandise. As a result, young people lack of discernment are inclined to be swayed in the wind of manipulation and even mature adults cannot be immune to this conformity when they are confronted by social pressure from the commonly held notion that only material success can assure social status and security.

　　Admittedly there are some people with sensitive discrimination who can resist the trend set by commercial advertisements and they maintain their personal favor in lifestyle, food, fashion, transport modes, communication devices and so forth. There are also some people who are restricted in economic condition and cannot afford expensive products. However, sensitive consumers account for the minority, after all. Poor people may have long been yearning for the goods representing comfort and convenience, such as a private car, in spite of the traffic situation and the impact on the environment.

　　I would like to conclude that overall the distinction between human individuals has blurred partly due to advertising industry which promote sales by applying various measures mainly including encouraging lavish life. Consumers tend to conduct compulsive purchase, resulting similarity in personal features all over the modern world. The power of advertising reflects the weakness of human races when they are pursuing material success.

　　6分：

　　首段:商家为了销售利用广告来诱导消费者购买不需要的产品，抹杀了消费者的个性需求。

　　观点:

　　1、企业大量的促销活动，使消费者对某些品牌产生购买行为，流行一时。

　　2、企业不会使购买某个国际品牌的时装，陷入相似的生活方式。因为每个人的收入和生活习惯不同，而且他们追求不同的商品价格和品质。

　　尾段：广告帮助宣传商品，在不同人群中有促销作用。按时不用担心抹杀消费者的购买多样性。

　　With the global economy being continuously trapped by ongoing slowdown，numerous companies are seeking for effective ways to breast their sales. Under such circumstances, it is not surprising that various sorts of advertisements are heavily bombarding our lives in virtually every front. Some experts believe that commercials, to a large extent, prevent people from pursuing their individuality primarily because they make consumers blindly purchase same products such as the latest electronic gadgets and clothes. I am, however, not convinced by this view.

　　Admittedly, massive promotion campaigns designed by manufactures could deliberately manipulate consumers’ purchasing behavior towards some specific brands of products and therefore monopolize the market, creating so called trends or fashions over a short period of time.

　　However, it is by no means to claim that commercials would influence buyers to such an extent that they all expect to follow the same lifestyle with handsets or dresses designed by globally prestigious corporations. After all, most people choose their favorite products mainly out of personal preferences and affordability. Some luxurious perfumes and handbags, for instance, can only attract some business tycoons living in upper class with strong financial clouts rather than consumers with average incomes, who would not buy products with stylish shapes but with numerous practical functions and reasonable prices, no matter how heavily their makers are willing to spend on commercials. As the ongoing financial crisis drastically dampens people’s purchasing power, this is one of the reasons why it is ridiculous to assume that advertising can block consumers’ sensitivity to prices and qualities.

　　In conclusion, despite the fact that advertisements do promote sales among different groups of people, we shall not become too conscious and expect that everyone would become fan of Apple computers or Chanel’s clothes. The more likely scenario, by contrast, is that competitions will become increasingly heated as consumers with more and more diversified tastes and needs are prompt in our current crunch time.

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