雅思大作文范文：如何保护消费者不背广告诱惑

现在广告愈来愈多，广告在多大的程度上影响了消费者，如何保护消费者？今天聚培训小编就给大家介绍下雅思大作文范文：如何保护消费者不背广告诱惑。

　　题目：

Nowadays consumers are faced with the advertisements from competitive companies. To what extent do you agree that consumers are influenced by advertisements？ What measures should be taken to protect them？

现在广告愈来愈多，广告在多大的程度上影响了消费者，如何保护消费者？

　　7分：

　　首段：广告可能误导消费者，使消费者产生错误的购买行为。

　　观点：

　　1、广告诱使消费者产生购买不必要商品的欲望，左右消费者的购买行为。

　　2、广告的导购功能，可能使消费者有超前购买行为，从而造成浪费或负债现象。

　　尾段：消费者需要对自己的购买行为负责，人们需要规划自己的购买和消费行为。

　　How the government’s money should be reasonably invested has always been heatedly debated among the public. Some are in favor of providing funds for arts, whereas others support the money to be spent on public health and education. As to me, it is hard to make a choice because both views are rational to some extent.

　　Admittedly, the art fields do need government’s support. First, art fulfills a valuable function in enriching people’s spiritual lives. Entertained by the different art forms, people may feel relaxed and get refreshed, and by learning art, individuals have excellent opportunities to develop their sense of creativity, helping them make greater contributions and have greater achievements. Second, with the government’ investment in art, a better social atmosphere can be established, and the national culture can be better inherited. In this sense, ignorance of the importance of art may result in a huge price for the society to pay for

　　However, education and health care of the public also require the funding from the government. To start with, the revenue of the government mainly comes from the public in the form of taxes, which means, the public, in various occasions, have the right to enjoy a better service, with health care and education being just two of the basic ones. Also, with more money being invested in these fields, people will be healthier and better educated, and thus their productivity can be improved, contributing to a more promising development of the country and society. In addition, by investing in health and education, the social stability can be ensured due to the reduction in crimes and the narrowing of the gap between the rich and the poor, the image of the government can be maintained because of the loyalty of the public, and then a sustainable development of the country can be expected.

　　To sum up, the government not only needs to invest in the field of art, but also in health and education of the public. Only with more care being paid on the welfare of the public, can the government win over the support of its people and then fulfill their responsibilities better.

　　6.5分：

　　首段：公众有必要知道正确的广告信息，政府也需要限制广告的某些内容。

　　观点：

　　1、消费者在购买前需要知道正确的广告信息，否则会误导消费者购买不需要的产品。

　　2、广告的误导性信息会导致市场的恶性竞争。

　　3、政府需要采取措施维护消费者的正当权益，帮助经济在正确的轨道上运行。

　　尾段：广告是不可免的，而且能在企业和消费者之间建立桥梁促进经济发展。所以，我们需要正确的广告信息和政府的规范。

　　No one can avoid being influenced by advertisements and advertising exerts a tremendous influence on us. Recently, there are people who are of the opinion that public have the right to know the correct information of the advertisements and government also should restrict the contents of these advertisements. Personally, I agree with this opinion for the following reasons.

　　In the first instance, consumers have the right to know the correct information before deciding on whether to buy them. Advertisements are highly information that helps people to make choice before they go to buy what they need. If the advertisement exaggerates the products it also will persuade people into buying things, which they do not really want.

　　Secondly, any misleading advertisements will lead to the marketing tricks, causing chaos in the market. That is to say, these misleading information causes illegal competition. For example, some advertising webpages with fake and overstated information which always jump into our sight when we are browsing the websites, can be extremely deceptive and misleading.

　　Last but not least, government should stipulate laws in consumers’ interests. According to the laws, advertisements must be truthful. If the advertisements mislead consumers, government may impose severe fine on them.

　　In general, the role of advertisements is inevitable and undeniable. A good advertisement can be a bridge between enterprise and consumers and helps keep business moving. So we need correct information and government also needs to restrict the contents of advertisements.

　　6.5 分：

　　首段：广告虽然给我们的生活带来了帮助，但是也可能对青少年成长产生不利影响。

　　观点：

　　1、市场的激烈竞争和媒体传播方式的多样可能使广告更加夸张，偏离事实传播虚假信息。

　　2、广告中的不良信息会影响青少年的思维，导致他们产生偏离学习的不良幻想。

　　3、政府机构需要限制大众媒体的播报内容，减少不道德广告的负面影响。

　　Although advertising has existed for thousands of years and is certainly not a recent invention, it is only in our modern society that the great influence and importance of widespread advertising is full play. However, in my opinion, many advertisements are harmful to young people’s mental development and, therefore, should be banned in the mass media.

　　To begin with, various factors have given rise to the thriving of advertising industry, the most significant one being the proliferation of new products, services and technologies. In order to give their new inventions the utmost publicity, many businesses choose to promote them by broadcasting attractive advertisements through mass media, such as television, radio and internet. In addition, the increasingly fierce competition in the commercial world has compelled a lot of companies to resort to exaggerated and even deceitful advertisements to gain an edge over their business rivals.

　　As many social critics have pointed out, the current trend in advertising exerts a corrupting influence on young people’s minds because there are always a lot of unwholesome and indecent contents in modern advertisements. For example, products such as wines, lingerie and cosmetics tend to use the female body and amorous scenes as the main attraction of their advertisements. What is even worse, a subculture of sexual suggestiveness and permissiveness seems to permeate the entire advertising industry. Young people, especially those adolescents, are often lured away from their studies and indulge themselves in erotic fantasies

　　Therefore, the authorities should take serious steps to counteract the negative effects of immoral advertising. One effective approach is to establish and impose a strict censorship on all mass media, expunging any sexual explicit and implicit pictures and words from the advertisements they tend to show. Also, rules and regulations should be laid down to ban advertisements from certain public places, discouraging its rampant omnipresence and creating a cleaner and healthier social environment. Furthermore, all local governments can increase the costs of all kinds of advertisements to be shown or published through mass media, thus reducing their currently enormous quantities.

　　In summary, the prevalence of advertising in our modern society and its inimical effects on the youth of today must be curbed, otherwise public morality and traditional cultures and values and even the future of the world will be caught in a precarious situation.

　　6分：

　　首段：广告对人们的购买行为会产生消极影响。

　　观点：

　　1、消费者可能偏信广告而购买错误的商品，造成经济损失。

　　2、广告拉动经济增长，但是消费者可能对广告不加斟酌，这样就浪费了社会财富。

　　尾段：政府需要采取措施控制广告的方向。消费者也要对广告进行甄别。

　　Whether we like it or not, we are bombarded by all kinds of advertisements in every aspect of our life these days. Although advertisements provide useful information for consumers when they decide what products to buy, there is a wide concern that advertisements have a negative influence on people’s life.

　　It is common practice for people to search for advertisements, on newspaper or internet, when they find it hard to choose from a large variety of goods of the same kind. As most consumers have little specialized knowledge about the products, they can only rely on the information from the advertisements. However, quite a large number of advertisements tend to exaggerate the quality of the products for higher sales amount, or even mislead consumers by giving them false information. It has put consumers at high risk of being deceived and suffering from economic loss.

　　There is no denying that advertising significantly boosts the sales of goods and promotes the economic development. However, it also leads to waste of social wealth, as many consumers buy the goods without enough consideration after they watch the attractive advertisements. It is common for companies to produce advertisements with famous singers and actors, and as a result, people, particularly teenagers, follow the trend and buy goods impulsively.

　　To prevent the negative impact of advertising on consumers, the government needs to play a major role and take active measures. Related laws and regulations are required to ban any misbehavior in the advertising industry and punish those violators. Manufacturers and advertising companies should be aware of their social responsibility and refrain from being profit-oriented. Also, consumers should learn to judge the truthfulness of advertisements and avoid becoming over-dependent on them.

　　5.5分：

　　首段：广告对我们的生活有有益的影响。

　　观点：

　　1、害处是，大量的广告可能会危害网民的生活，比如网络病毒和广告欺骗误导消费等。

　　2、广告能够促进消费并且节省购物时间，为人们创造娱乐，甚至促进公共慈善事业发展。

　　尾段：广告的益处要大于害处，并且促进工业的发展向着更好的轨迹前行。

　　Advertising has become prevalent in the contemporary society, and vast billboards, TV commercials and fliers are all exerting profound impact on modern life. In the meantime, whether advertising is a blessing or a curse has sparked spirited debate. Some individuals argue that advertising has only beneficial influence on our lives while many others contend that it has detrimental effect as well. Personally, I am in favor of the former view.

　　Admittedly, advertising may also carry considerable potential drawbacks. To begin with, a vast of number of online advertisements may harm the internet users’ lives. To illustrate, email spamming may fill up one’s email box with junk emails and worse yet, many of these junk emails could destroy PCs with viruses or Trojan horses. Moreover, a high percentage of advertisements in the media are misleading ones. Today, it seems that many drug companies give false information about their products, which has rendered a host of customers afraid to buy medicine.

　　Despite this, advertising has brought numerous benefits. In the first place, advertisements inform us about the latest products on the markets. In general, with the help of ads, customers could make shopping more economical and less time-consuming. In the second place, elaborate advertisements can be a genuine art form. Indeed, instead of wasting our time, creative ads can afford us diverse amusements, thereby immensely brightening up our lives. Last but not the least, some advertising in the media can motivate people to contribute to charities. As a matter of fact, I would be hard-pressed to imagine how charities can get enough funds without the help of non-profit ads.

　　In the final analysis, I concede that the proliferation of the advertising industry does not come without some adverse effects. However, the benefits created by advertising far outweigh the disadvantages. Overall, I am convinced that we should further promote the development of advertising and meanwhile get this industry better-regulated.

　　6分：

　　首段：广告的影响有好有坏，这不可避免，但是也因人而异。

　　观点：

　　1、广告帮助消费者快速了解产品信息。对企业和消费者来说是双赢的。

　　2、产品从某种程度上都有被购买性，虽然广告从一定程度上对信息有夸张成份，但是伪劣成份终将退出市场。

　　3、很多发展中国家都有广告法律规范，如果企业不遵守这种规范，将难以长久存活。

　　尾段：广告对消费者有好坏两种影响，但是影响因人而异。为了保护消费者权益，政府需要出台政策。

　　Television screens, newspapers, buses, and almost all city streets are flooded by all kinds of advertisements. This has both advantages and disadvantages to consumers who are unavoidably influenced, though the degrees vary from person to person.

　　Because of the advertisements placed by many competing companies, consumers are able to learn about certain new products rapidly. If a product happens to be what some consumers need, they might be attracted to make a purchase and have trial use. If it turns out to be really good, people would set about recommending it to friends and the sales of this product will go up very quickly. So, we see this is a win-win situation both to consumers and manufacturers and we also see that consumers are not just influenced profoundly all at once. It takes time for them to establish faith in the advertised products.

　　In most cases, the advertised products are good and worth buying. But there are also cases where the effects or functions of a certain product are much exaggerated and it will definitely fool some people when they are attracted all at once and go to buy it. Since a product can only win the market through its quality and its long established fame, there’s every reason to believe that those fake or much exaggerated products will eventually lose their market shares and die out. Thus, we see that the market is selective and consumers are sensible in the long term.

　　In developed countries, there are strict censorship and supervising systems regarding advertising. If the advertisement put up by a company fails to honor the advertised effects, it would be termed as fraud, thus violating the law which could lead to really serious result. In most cases, the manufacturing company would be fined so heavily that it would be difficult for it to survive any longer.

　　From the foregoing discussion, we can see that advertisements influence consumers both favorably and unfavorably and the degrees of this influence differ from person to person. To protect consumers, governments can follow the practice of developed countries by enforcing really strict censorship and supervising laws in regard to advertising as a whole.

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